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Showing posts with the label digital marketing services

Why Construction Companies Outgrow the Software They Started With

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  A construction company can have plenty of software and still spend a surprising amount of time moving information between systems. The estimator works in one system. Project managers use another one . Accounting has its own platform. Field teams submit reports through a mobile app. Schedules live somewhere else. And somewhere in the middle, everyone usually depends on an Excel file. Each system may work well on its own. The trouble starts when information has to move  between them. A change order gets approved, but accounting doesn't see it until someone sends an update. A project manager needs the latest cost information, so someone exports a report. A new project is won, and the team manually enters customer and contract information into another application. This is often when construction companies realize they don't necessarily need more software . They need software that works better together. When Off-the-Shelf Software Stops Fitting Off-the-shelf construction softw...

Content Marketing to the Small and Medium-sized Businesses

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Content marketing has become an extremely important part of many successful marketing strategies, but there are still many small and medium-sized businesses that have yet to realize the full potential of this means of spreading the corporate message. It provides businesses with the opportunity of attracting customers without having to use traditional forms of advertising, but how does it work, and what are the benefits? Here’s a guide to what content marketing is and why it really does matter for SMBs What is content marketing? Content marketing can take many forms, but it can be summarized as the distribution of informative, useful and valuable information with the objective of gaining and retaining a targeted audience and, ultimately, driving that audience closer to becoming customers. It can take the form of an information-based blog, being quoted on industry websites, the publication of white papers, and the publication of informed expert articles on news sites and in magazi...