Introduction Most business executives understand the high-level advantages of web-based applications: they're accessible, scalable, and cost-effective. But lurking beneath the surface are ten hidden benefits that can have a very tangible impact on performance, user satisfaction, and long-term ROI. As companies prioritize flexibility, speed, and security, overlooking these hidden strengths may mean missing out on smarter ways to grow and innovate. In this blog, we’ll explore 10 underrated benefits of web-based applications that today’s businesses should know about. What Are Web-Based Applications? A web application is a program executing within a browser and not on a device. Whereas static sites are exactly that — static — web apps are interactive and allow individuals to perform such actions as logging in, manipulating data, or collaborating in real-time. They're served remotely from central servers, centrally maintained , and viewed on va...
Content marketing has become an extremely important part of many successful marketing strategies, but there are still many small and medium-sized businesses that have yet to realize the full potential of this means of spreading the corporate message. It provides businesses with the opportunity of attracting customers without having to use traditional forms of advertising, but how does it work, and what are the benefits? Here’s a guide to what content marketing is and why it really does matter for SMBs What is content marketing? Content marketing can take many forms, but it can be summarized as the distribution of informative, useful and valuable information with the objective of gaining and retaining a targeted audience and, ultimately, driving that audience closer to becoming customers. It can take the form of an information-based blog, being quoted on industry websites, the publication of white papers, and the publication of informed expert articles on news sites and in magazi...