Introduction Most business executives understand the high-level advantages of web-based applications: they're accessible, scalable, and cost-effective. But lurking beneath the surface are ten hidden benefits that can have a very tangible impact on performance, user satisfaction, and long-term ROI. As companies prioritize flexibility, speed, and security, overlooking these hidden strengths may mean missing out on smarter ways to grow and innovate. In this blog, we’ll explore 10 underrated benefits of web-based applications that today’s businesses should know about. What Are Web-Based Applications? A web application is a program executing within a browser and not on a device. Whereas static sites are exactly that — static — web apps are interactive and allow individuals to perform such actions as logging in, manipulating data, or collaborating in real-time. They're served remotely from central servers, centrally maintained , and viewed on va...
A customer data integration is a process where data from various sources are combined and synchronized. This means that the data is up-to-date and accurate. The term “customer data integration” can be broken down into two constituent parts: Customer data is any data about the customers or potential customers of a business. This may include their contact information, beliefs and opinions, behavioral patterns, and interactions with your organization. Data integration is the process of extracting information from multiple files, databases, and other data sources and collecting it in a centralized, accessible location. Combining these two concepts, you have a definition of customer data integration: consolidating all of your customer data within a single system, such as a data warehouse. There are many possible customer data sources, including (but not limited to) emails, phone calls, social media, contact managers, and website visits. The benefits of this process are: 1) ...