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Showing posts with the label customer data management

The Missing Link Between Project Execution and Profitability

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  Introduction Construction firms devote much effort toward improving estimation, cost control, and scheduling. This is important, but it does not necessarily ensure good financial results. A project may be finished on time ,be of good quality , and fulfill customer expectations, yet bring margins below the expected levels. It is not because something was wrong with construction. It is because something went wrong with project information after construction. Throughout the process, project information is shared among the field teams, project managers, operations, and accounting. Daily reports, approvals, labor hours, equipment utilization rates, photos of construction sites, and other project information help shape their financial performance. If this information flows smoothly, decisions can be made , and control can be exercised more efficiently. If not, visibility will be impaired, decisions will get delayed, and profitability will be hard to ensure. This link is often unde...

Customer Data Management and Integration

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 Customer Data Management and Integration The customer data management and integration process is an important part of any organization’s customer engagement strategy. It is the key to connecting the front-end with the back-end of your business. There are several areas that need to be addressed in order to create a seamless customer experience. They include: 1) Integrating disparate systems 2) Collecting customer data 3) Storing and managing data 4) Enabling customers with self-service channels 5) Leveraging analytics to improve decision making Customer Data Management and Integration (CDMI) is the process of integrating and managing customer data across all channels and touchpoints to create a unified customer-centric view. Companies must be able to collect, manage, integrate, and make sense of data from every company touchpoint in order to provide an enhanced customer experience. The more channels or touchpoints a company has, the more complex this process becomes. For example - ...