Introduction Most business executives understand the high-level advantages of web-based applications: they're accessible, scalable, and cost-effective. But lurking beneath the surface are ten hidden benefits that can have a very tangible impact on performance, user satisfaction, and long-term ROI. As companies prioritize flexibility, speed, and security, overlooking these hidden strengths may mean missing out on smarter ways to grow and innovate. In this blog, we’ll explore 10 underrated benefits of web-based applications that today’s businesses should know about. What Are Web-Based Applications? A web application is a program executing within a browser and not on a device. Whereas static sites are exactly that — static — web apps are interactive and allow individuals to perform such actions as logging in, manipulating data, or collaborating in real-time. They're served remotely from central servers, centrally maintained , and viewed on va...
Customer Data Management and Integration The customer data management and integration process is an important part of any organization’s customer engagement strategy. It is the key to connecting the front-end with the back-end of your business. There are several areas that need to be addressed in order to create a seamless customer experience. They include: 1) Integrating disparate systems 2) Collecting customer data 3) Storing and managing data 4) Enabling customers with self-service channels 5) Leveraging analytics to improve decision making Customer Data Management and Integration (CDMI) is the process of integrating and managing customer data across all channels and touchpoints to create a unified customer-centric view. Companies must be able to collect, manage, integrate, and make sense of data from every company touchpoint in order to provide an enhanced customer experience. The more channels or touchpoints a company has, the more complex this process becomes. For example - ...